Writing Guides When Readers Need Context

May 2020

While references give people quick facts, guides take them through processes with greater context and comprehension.

Reinventing Lorem Ipsum as a Meal Planner

July 2019

Filler text, a.k.a. “lorem ipsum,” causes more problems than it solves. I’m inventing a better solution that turns meaningless drivel into a useful tool.

Changing My Mind

March 2019

What began as a tablet-vs-laptop experiment ended with an awareness of how much influence my tools have over my work.

SEOverrated

February 2019

SEO focuses on sprinkling keywords into text to catch Google’s attention. But it shouldn’t. If we’re going to serve people and keep up with increasingly-clever search engines, we need to optimize for more than search engines themselves.

Meet Seven Other Extended Tag Families

January 2019

I like to use a certain formula when developing tags. But the more I think about it, the further the formula can extend. Here are a few ideas that push boundaries.

Using Tags to Find Things in the macOS Finder

November 2018

Tagging isn’t just for website content. It also applies to files and folders on Macs. Tags lead to order, more or less, and system-wide searches so you can find information you need before your next client meeting.

Fight Pixel Bloat With a Dash of Math

October 2018

Image optimization isn’t just saving lower JPG percentages. It’s a question of “pixel weight,” or the average amount of information each pixel contains. More pixels in an image isn’t a bad thing, as long as the individual units aren’t flabby. I mean, who wants potbellied pixels?

Create Harmonious Tag Families With a Sensible Framework

September 2018

While trying to build a tag system that made sense, I stumbled on a system for building human- and algorithm-friendly keywords. Taxonomy came from prose.