Setting images into text mixes words’ straightforward communication with photos’ emotional implications. Words state; photos express. But conflicts result when the images get lost or the text becomes muddled. Or both. Images and text can successfully mix—if we follow some guidelines that balance readability in both text and images.
Stately text doesn’t need to hurry. When used well, small caps make a design look stable and reliable. They can appear official or solemn. But like any technique, small caps requires understanding the why behind the how.
When I began working on a one-page web project, my client asked about the process. How do you plan a single page? What leads from raw text to a finished product? Getting from concept to finished draft requires many steps, but each phase shares common traits.