Tag: questions

When is web design not a product? When it’s a process

You can often tell a website whose owner thinks design is a product. They’re the ones with slick edges and generic guts, where paragraphs flow into a given space like gel into a bucket. If the text is well written, you wouldn’t know it from the slapdash presentation. It’s like a $100 Merlot in a [...]

minutes to read.

Using FAQs as content launchpads

In the past, I had trouble with vague ideas. Fighting my own limp-wristed attempts to frame content, I discovered that most topics can be phrased as a FAQ. Since questions spawn questions, thinking in FAQs turned out to be a useful mind-mapping-like tool as well.

minutes to read.

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