Tag: case study

Building a useful not-found search results page

Big trucks, nothing found I once worked with a client who sold trucks. Big trucks. Trucks so big that their “light” vehicles regarded my car as a speed bump. And they sold plenty of them. The first set of data was a 8MB, pipe-delimited text file that, I was told, could change daily. Writing a [...]

10 minutes to read.

Test Usability By Embracing Other Viewpoints

How do we know if a website is usable? By looking at it from someone else’s viewpoint.

2 minutes to read.

From zero to layout: A redesign process

When I began working on a one-page web project, my client asked about the process. How do you plan a single page? What leads from raw text to a finished product? Getting from concept to finished draft requires many steps, but each phase shares common traits.

minutes to read.

Creating a logotype depends more on the means than the end

The process of designing a type-based logo is similar to that of designing a shape-based logo. Both logos need to convey a message, do it quickly and appease the client’s taste.

minutes to read.

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