Tag: case study

Lessons from building word clouds

spinning W illustrationI’d never built a word cloud before. A collection of user-entered answers to weekly questions sounded like a maintenance headache if people used it, or a failure if they didn’t. The client set high expectations, but neither of us saw what was coming.

5 minutes to read.

Building a useful not-found search results page

The trouble with complex search tools is all the dead ends. When a client asked for a way to search their inventory, I went a step further: A search tool that doesn’t leave people guessing what might yield results.

10 minutes to read.

Test Usability By Embracing Other Viewpoints

How do we know if a website is usable? By looking at it from someone else’s viewpoint.

2 minutes to read.

From zero to layout: A redesign process

When I began working on a one-page web project, my client asked about the process. How do you plan a single page? What leads from raw text to a finished product? Getting from concept to finished draft requires many steps, but each phase shares common traits.

minutes to read.

Creating a logotype depends more on the means than the end

The process of designing a type-based logo is similar to that of designing a shape-based logo. Both logos need to convey a message, do it quickly and appease the client’s taste.

minutes to read.

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