Graphic design and support
When H-E-B Groceries planned to improve their ecommerce services, they decided to investigate different strategies before settling on a plan.
As a freelance designer, I developed a series of comps in Photoshop and a HTML-based wireframe to explore alternative ideas. When H-E-B extended the contract beyond its original four-week scope, I invented a concept scavenger hunt, provided custom graphics for various projects and created additional product page comps.
Most of my work for H-E-B was confidential, but included samples like these. The challenge: How do you make buying avocados interesting?
Icons depicted various products’ nutritional benefits, organizing with hue and value rather than text. I also created large versions for formal displays, print and high-resolution screens.