H-E-B, a leading grocery store chain in Texas, hired me to build visual comps for upcoming projects. What began as a graphics support job expanded to building an interactive wireframe and a new icon vocabulary. In addition to Photoshop work, I helped define how their future ecommerce systems might work.
“Hipstamatic” recreates the look of retro cameras on iPhones. But judging its effects is difficult to predict. I designed Hipstamatrix.com to help people find combinations of lenses, films and flashes in Hipstamatic. This site also lets registered users save their favorites for future reference.
The original site had repetitive content, unclickable links and placeholder information a year after launch. The site’s owner hired me to write a content inventory, design a new site and install a blog.
Missing images, malformed links and a lack of information structure made an unappealing invitation to volunteer at the San Antonio Botanical Garden. I organized content, created graphics and arranged the page with a meaningful layout.
I created a service for web designers that helps answer the question, what else needs doing? Metickulous.com provides checklists for common tasks during website development. Users can track progress on multiple projects before, during and after launch.
I developed a new identity for the site that emphasized the photos over the photos’ presentation. The mantra of “focus on the photos” lead to a bold home page and decisive internal structure.
After I adapted a website to a new CMS, the client returned seeking a new design. Beyond a facelift, we rethought the goals and process behind the publication.
What happens when a shape intersects with itself? Each image here spins a unique Photoshop layer around an axis.