Texas A&M’s San Antonio campus wanted a better website. Before they could overhaul everything, one department decided to experiment with a facelift.
I was tasked with building a website to showcase a truck dealer’s inventory. But the visual design didn’t account for inside pages, varying amounts of information per vehicle, or the the sheer volume of inventory.
On the surface, there was little wrong with the Purple Sage Ranch website — except that it wasn’t generating results its owner wanted. Visual design improvements and a new, more semantic codebase improved its SEO and load time.
H-E-B, a leading grocery store chain in Texas, hired me to build visual comps for upcoming projects. What began as a graphics support job expanded to building an interactive wireframe and a new icon vocabulary. In addition to Photoshop work, I helped define how their future ecommerce systems might work.
“Hipstamatic” recreates the look of retro cameras on iPhones. But judging its effects is difficult to predict. I designed Hipstamatrix.com to help people find combinations of lenses, films and flashes in Hipstamatic. This site also lets registered users save their favorites for future reference.
When I started working at KGBTexas, I began to keep track of daily problems and solutions. What began as a simple list evolved into a searchable document of tagged case studies. Hand-written HTML5, custom jQuery, and lots of effort explaining exactly how we solved problems made for an indispensable record.
Missing images, malformed links and a lack of information structure made an unappealing invitation to volunteer at the San Antonio Botanical Garden. I organized content, created graphics and arranged the page with a meaningful layout.