6: Aftermath and beyond
When asked about the success of his large company, Herb Kelleher said, “We have a strategic plan. It’s called doing things.”
Process and plans are attempts to control the future by studying the past. Trouble is, past experiences are not tomorrow’s work. The popular formula of “discovery, design, execution, and launch” work on paper, but the inevitable bullet points that follow each step only work if you write the points yourself. Even in the same project, client and team will vary over lifespan of development. Creative projects demand improvisation.
Instead of a process, when working on a digital project like a site or an app, I have questions.
Lifespan of the digital project
- Is the digital project meeting its goals?
- Is the digital project meeting goals that you didn’t know you had?
What questions do you have?
You’re free to ask these questions. You’ll learn more if you ask your own.