Questions part 5: Launch
When asked about the success of his large company, Herb Kelleher said, “We have a strategic plan. It’s called doing things.”
Process and plans are attempts to control the future by studying the past. Trouble is, past experiences are not tomorrow’s work. The popular formula of “discovery, design, execution, and launch” work on paper, but the inevitable bullet points that follow each step only work if you write the points yourself. Even in the same project, client and team will vary over lifespan of development. Creative projects demand improvisation.
Instead of a process, when working on a digital project like a site or an app, I have questions.
During and after launch
- Apps: Assuming it’s an iOS app, have you followed Apple’s criteria?
How will you celebrate?
This isn’t trivial. Unexpected, tangible pats on the back are critical for long-term team morale.
- Do you have a regular checkup plan?