Few type treatments give dignity to design as efficiently as small capitals, or “small caps.” This technique keeps all letters in a line of text uppercase, but retains hierarchy by making the first letters of important words noticeably larger.
Stately text doesn’t need to hurry. When used well, small caps make a design look stable and reliable. They can appear official or solemn. But like any technique, small caps requires understanding the why behind the how.
Above: The differences are subtle; the effect is profound.